"Normalizing" is a word used by engineers when they divide some unknown by a known, easy-to-visualize parameter.
Examples might include reporting acceleration rates in "Gs", or the acceleration rate of gravity, or reporting the velocity of a flying object in "Mach" the speed-of-sound in air under normal conditions.
I chose the US average death-rate due to traffic accidents as the denominator when normalizing the risk of death-by-Covid.
On average, there are 11.2 deaths per 100,000 people due to traffic accidents in the United states in a year.
There are 107,000 residents in Eaton County, Michigan. We are credited with 11 deaths due to Covid since March, 2020. That yields an annualized rate of 15.4 deaths per 100,000 people.
Normalized against the rate of traffic fatalities, you are one-third more likely to die from Covid in Eaton County than you are to die due to a traffic accident.