Wednesday, June 7, 2023

MTV and targeting data

Our celebrity guest will henceforth be identified as MTV because he embodies the heady optimism and energy of that channel in its early years.

MTV is a fan of Michael Rowe, the host of "Dirty Jobs".

In one of his first jobs he found a grizzled, ancient field technician (mid-fifties) in the first week on his job calibrating verniers on Gonkulators. The field technicians was A.) Stunned and B.) Very willing to take this "office guy" out in the field.

MTV said that he needed to see the chain-of-custody and how Gonkulators were handled at every hand-off in the tortuous path from warehouse to installation.

The field technician squinted at him and said "Gimme the address of a customer and we will do exactly that."

MTV happened to know that Camp DeSales used their brand of Gonkulators and said "Any Gonkulator at Camp DeSales in Brooklyn, Michigan".

And that is what the old-tech and MTV did. MTV sat in the passenger seat of a service van as they traced the route of Gonkulator: Serial Number FOAD-867-5309 from the main warehouse to an enstupidation box in Camp DeSales.

The crusty old-dude was quite taken by MTV's enthusiasm and MTV's burning need to understand the nitty-gritty detail of the business. It is entirely possible that the technician MAY have visited a few other customers during the day and they MAY have made a few high-speed laps at a local race track (in the service van) and enjoyed a few other perks of supplying critical, if boring, equipment. Access that would have taken months through official channels happened with a couple cups of coffee and the nod of the old-boy's head.

MTV's belief that there are parallel and complementary systems (Head-work and Hands-work) was validated.

MTV never abused the insights he gained that day, but it gave him a forward-observation post perpendicular to "authorized" data that provided exceptional resolution for targeting.

I may have the details cross-threaded, but I think MTV's MOS may have been MOS-13E, Army Cannon Fire Direction Specialist

Hey, MTV, if you read this and it offends you or you feel it betrays your trust in me, I will delete the post and not write any more about our conversations. I believe that I fuzzed up the critical details enough to keep you from being prosecuted. That, and the Statute of Limitations.

4 comments:

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  2. I like the way you threw in Jenny’s number.

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    Replies
    1. Most of us are of a certain age. We too can communicate in code.

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  3. Nice "nsn" "prefix".

    Kinda my curmudgeonly ground state.

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