Thursday, November 17, 2022

Saving lives at the retail level

 One of the "ideas" that I am gnawing on is the transition of Pro-Life from "Wholesale space" to the "Retail space".

Michigan passed Proposal 3 which was in the "Wholesale space" and was a bitter loss for the Pro-Life people. What is done is done.

The battle to save babies must now be fought at the retail level, winning mother-by-mother.

Analogies

A salesperson working at the wholesale level approaches a corporate buyer and makes his pitch based on price, availability, delivery performance, and secular trends.

A salesperson at the retail level defines the product using a completely different set of axis. For example, a real-estate agent must be prepared to "sell" a house based on neighborhood or curb appeal or interior amenities. Perhaps the buyer is interested in the history of the house or the architect. Maybe they are interested in the land or the outbuildings or the location or the slope/aspect.

Marketing

It is convenient to talk about "Marketing" as existing on three different planes of sophistication.

The first involves power-selling what you have. If you work for a Yugo dealership then you are going to be hard-selling Yugos to every potential customer who walks onto the lot.

Another example of this primitive approach is a clinic that offers fifteen different procedures but only two of them produce a profit. Every potential patient who walks through the door is inexorably guided to one of those two, profit-generating procedures...much like a fly that lands on the lip of a carnivorous plant.

The second level of sophistication involves the enthusiast-as-salesperson. Our Yugo salesperson moves to a Ford dealership. He loves fast cars and technology. He tries to sell every potential customer a souped-up Mustang or an electric vehicle regardless of what the customer wants or needs. The customer might need (and be able to afford) a 5-year-old minivan but the enthusiast just cannot seem to get past the gimme-a-ticket cars on the lot.

The third level of sophistication involves the salesperson suppressing their ego and ascertaining the client's values. Not just ascertaining those values but helping the client define and prioritizing them. If the client is only interested in houses with a full basement, hardwood floors and oak trim...then that is what the salesperson will show them. If the client wants to buy a house designed by Darius Moon and none are available, then the sophisticated salesperson will show them houses designed by contemporaries of or students of Darius Moon.

Every mother who feels pressured to kill their unborn baby is an individual and needs to be thought of as a "client". The sensitive salesperson will help those mothers explore what events or emotional +++ can be added to the left side of the ledger to be weighed against the assumed positives of abortion. It might not take many pluses. Maybe the thought of their child celebrating a birthday party or learning to ride a bike will be enough. 

Maybe they didn't realize that there is a lot of help in finding parents to adopt your baby. Knowing that they can let their baby live and he/she will still be able to have those parties and bicycle in their new home might tip the scales.

Maybe the hardest thing is to slow down long enough to be able to listen to those mothers.

6 comments:

  1. Mr Joe, My church supports this "retail" group (https://pccbeta.com/) with supplies and education for mom's and dad's that choose to keep the child, from clothes to diapers. One on one counseling and information/ emotional support all go a long way in helping mothers and fathers make thoughtful decisions.

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  2. That last type is the best for fighting abortion. I know women who have kept their baby because other women supported them, showing they weren't alone.
    Also, this is where ultrasounds make a difference - seeing their baby has a huge impact on women.

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  3. We have some old friends in town that have raised and adopted literally dozens of children through the years . They live in a rather lower class side of town and the word has always gotten out that if you are strung out , beat down , or just off your meds Henry and Kim will raise your kids for you until you get back to sanity . They are the personification of Charity in the Biblical sense . Sadly the one time they tried formal religion it was a church that preached " to eat no meat" and they did not last long in that bondage . Pure hearts of gold though .

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  4. Maybe I'm a cynic, but "the mothers" have usually, rather than being pressured, made their choices long before. (People are, on the whole, a selfish bunch and whatever 'they personally' see as 'in their interests' is what they''ll do 9 times out of ten).

    "An ounce of prevention ..."

    Maybe educating them into the (uncounted, cheap or free, available everywhere since ... the 70's) alternatives, but I wont hold my breath.

    The real issue is that it is seen as an "acceptable" (and, may God forgive us, 'fashionable') alternative/choice. But that isn't really true, it is in the establishment/media/loud-mouth feminist sense, but even your average woman holds slightly different views.

    'That' is what I see the only hope in, getting women to actually admit what 'they' think instead of parroting the narrative. Women, much more than men, are group orientated. They act/behave to 'fit in'. Currently, and for decades, they been told, and believed, that all women view abortion as a 'good thing' (whilst suppressing their own angst, pain and misgivings and all the many repercussions down the line).

    I don't know how to break the stranglehold the tiny minority of 'activists' have on our culture (and specifically over the behaviour of women, the real enforcers of any/all cultures norms and values) but I suspect until we do, this will be a futile rear-guard action.

    I know I'm a tad extreme, but my preference is to have every member of the media and education establishment dangling from street lighting apparatus as ... a good start.

    ReplyDelete
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