Things make far more sense when you realize that "Black Lives Matter" is a brand just like Nike, Adidas and CNN.
Who can argue with the contention that "All Lives Matter"?
If it makes you angry, it begs the question: "OK, then whose lives don't matter?"
Are the lives of white people of no value? Asians? Hispanics? Native Americans? Just whose lives are of no value or of so little worth as to make the statement "All Lives Matter" false?
You have to admire the genius.
Large portions of the population ferociously defend the brand value of "Black Lives Matter". And they do it for free.
If you look at "Black Lives Matter" from the perspective of being a brand, then "All Lives Matter" is a threat because it dilutes the brand's value.
Another "Brand" with a similar degree of balls is Planned Parenthood. The most ferocious defenders of PP are Progressives and African-Americans. PP is an agent of genocide with African-Americans receiving abortions at three times the rate of whites.
I wonder how long it will be before we see Black Lives Matter channels on cable, Black Lives Matter greeting cards and car insurance.