Cognitive dissonance is the realization that two views we hold are not compatible.
The most common resolution of this mental pain is to "forget" or discount the more weakly held proposition, that is, to memory-hole the concept. Or, as an alternative, to simply forget that the incompatibility was ever called to our attention.
A week from now the wokesters will be saying "Bubba who?"
Wallace should just go with the flow and change his last name to "Who?". His Jesse Smollett-like lunge at the brass-ring of fame fell on its face but he can still capitalize on the event.
Imagine, somebody in NASCAR being hungry for glory! Who knew? Or maybe it was Who? knew.