Sunday, May 10, 2020
A bad pun
The Rocky Mountain Elk Foundation once investigated the possibility of endorsing products to generate funding for elk research and habitat protection.
The first product they targeted were off-road tires. They assumed that buyers would flock to purchase tires that were at home from caliche-and-cactus-to-snowy mountains, just like the Rocky Mountain Elk.
The major tire manufactures did a trial project and determined that buyers were hostile to the idea.
Nobody was willing to pay extra to buy tires that went wapiti-wapiti-wapity