It is about the money. It is always about the money.
The preening, "look-it me" behaviors of celebrities and wannabe celebs.
Athletes, bottom-drawer athletes, shirt-tail royalty and the like.
Remember the dot-com bust? Wall Street got sucked into that one. They bought into the belief that "eyeballs" equaled increased revenue and profit.
A feeding frenzy resulted, abetted by the loose monetary practices that were unleashed to lubricate the economy over the rocks of y2k.
The clowns eventually learn that doing stupid stuff might get "eyeballs" but nobody wants to tie themselves to the idiot who burns down his house to get more views on social media.
The ho's of Babylon smear feces on their reputations for the thrill of fame. They know in their grinchy hearts that fame => fortune.
The best thing we can do is to not throw a single penny to what used to be known as the Olympics, professional sports or even NCAA sports.
They can posture and grandstand on their own dime. Let's see how long that lasts.