Coke
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| Coca-cola is a master at marketing |
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| Notice that they opted for the non-frosted LED light bars. Each single point light source creates a reflection on every bottle. Also note that they placed the water bottles, which are clear, close to the light sources. That allows more light to penetrate to the middle of the display and illuminate those products. |
A very short video of what you see when you walk past a beverage cooler. Every bottle gleams like a handful of diamonds.
And it was not hard to find out who made those coolers for Coca-Cola. This sticker was on the back of the cooler unit.
Pretzels
They are sold in flat-sided, crystal clear packaging. Irresistible!
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