The risk is in the rage
I believe that media figured out that outrage is as addictive as highly spiced food. Both start out as a form of virtue signaling. Eating Thai food confers a certain man-of-the-world aura while outrage on behalf of others confers a certain nobility. Then it becomes an addiction as we crave the rush and the peppers burn out the taste buds making regular food seem tasteless.
And like highly peppered food, outrage is rarely conducive to peaceful digestion.