Monday, January 15, 2018

Turbo Tax

No down bump in the stock price.
I went to Walmart to pick up a copy of Turbo Tax 2018.

The sales assistant informed me that she had just read an internal email saying that Walmart was not going to carry Turbo Tax in their stores.

Walmart is conspicuous by its absence, although I do see Sam's Club
If this is true then one would expect a downward movement in the stock price of Intuit.  Losing Walmart as a customer has to sting from a sales volume standpoint.  Software is a high fixed cost business.  Selling incremental units adds almost no cost.  Consequently, profit is exquisitely sensitive to volume.



2 comments:

  1. Software also has the highest profit margin. Something over 40%!!!

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  2. I wonder too if the typical WalMart crowd is more of a 1040A or 1040EZ type of filer, and doesn't buy the TurboTax products that have features intended for those who own businesses, stocks, rental properties, etc.

    I've used TT for years (since character-based MSDOS versions on 3-1/2 inch diskettes!), and appreciate those extra things. I've either bought it at Sams or direct from them via download. I've never bought it at WalMart. I don't know if I'm a typical WalMart-er or not!

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