He went on to say that the new careers in agriculture do not look like the old careers in agriculture. The new careers look like managing the turf on golf courses. That is where the money is.
Another emerging area is in "agri-tainment".
Agri-tainment is the merging of agriculture and entertainment. The Tennes family of Potterville, Michigan (The Country Mill) does this as well as anybody. They morphed from an apple orchard, to a fruit and craft stand, to a theme destination. Then they expanded on the theme destination (hay rides, apple picking, pumpkin carving, cider pressing) into weddings and receptions. They are exquisitely attuned to the desires of the customer. If they cannot precisely meet the customer's desire then they figure out how to get darned close.
Another enterprise is agri-cation. Agri-cation is the merging of agriculture and education. The hard-nosed businessman who would pound their broker if they spent a penny extra per bushel for commodity futures will spend hundreds of dollars to give their child a unique educational experience without batting an eye.
Eaton Rapids School District empowered their teachers to seek those kinds of unique experiences for their students. I was pressed into service as a delivery boy for one of those experiences.
|Built like fine furniture|
|Many sets of eggs. MSU maintains many lines of chickens for a diverse range of research projects. They also teach students AI techniques.|
|Each egg has information pencilled on it as well as being logged into a book.|
|Each egg is "candled" before it goes out. Bad eggs make unhappy customers and change incubators to "stinkubators".|
|All the lights go off except the "candle".|
|Clear eggs bad. Opaque eggs good.|
|This is a good egg. Gravity pulls the chick to the bottom of the egg. Light, fluffy fuzz diffuses light which makes the egg opaque. Bad eggs look like the top of this egg from top-to-bottom.|
|In the Cavalier and on the way back to Eaton Rapids.|
One of the new careers in agri-cation might be filling that niche. But it is absolutely critical that the person filling that niche have a strong customer orientation....like the Tennes family or like Mr Napolitano.