 |
| Source |
The ramifications are enormous.
For one thing, legacy media are dead-men-walking. They are extremely costly to produce and they are rapidly losing the race to the inexpensive, customizable content offered on the internet. High cost and declining revenues have only one ending, and it is not a happy one.
Another ramification is that if businessmen who are in cut-throat competition with each other are spending four times as much money on the internet attempting to persuade potential customers then it either means that there are four-times as many eye-balls on the internet -OR- viewers are significantly more likely to find content on the internet to be more credible -OR- those customers have a lot more money -OR- some combination of the three factors.
The perceptions of the advertisers that consumers of TV and other legacy venues are poor, stupid and old becomes a self-fulfilling prophecy as media hollows out and survives by operating in WIFI repeater mode, echoing stale news generated and reported in other venues.
It is incredible how quickly "Cable News" went from bleeding-edge technology to "the opiate of the gullible".
If you look at media through that lens, you can see why people who want to control-the-message are freaking out about free-speech on the internet. There are thousands of "channels". That is why they are pushing "Hate Speech" legislation and censorship. It is infinitely more difficult to control a thousand channels than it was to control CBNBABCNNFAUX.
Watch this podcast by Tucker Carlson, hosting Mike Benz, if you want to learn how online censorship and manipulation of the information world works - courtesy of your government. About an hour, quicker on 1.25x
ReplyDeletehttps://twitter.com/tuckercarlson/status/1758529993280205039?s=46&t=l7AwAEtkT-tXUq39kUwnyA
If you notice almost everyone is glued to their tablet/PC/phone all the time...even while they are "watching" TV. So it's a safe bet to assume advertising on the web is more effective than it is on TV.
ReplyDeleteTelevision and the legacy media is deader than a doormail.
ReplyDeleteThat screen that sits in the center of your living room is just another output device. The content on it has already changed irrevocably.
Thats what we're seeing. Like you said about echoing stale news, the content has already shifted to a different medium.
The local tee vee anchor needs to interview the local newspaper reporter to find out what to do next.
"You can't stop the signal, Mal" - Mr. Universe, Serenity
ReplyDeleteLegacy media is deader than a doornail, and the only people that do not know it is them. Add to the idea of "media" all traditional forms of content creation - movie studios, publishing houses, even the "gatekeepers of culture". There are other options now and people will turn to them even more.
Interestingly, this is a place where some traditionally implacable foes and contrary ideologies can come together: while they may not be able to tolerate or understand each other, they can tolerate the idea of controlled information and censorship even less.
In the back and forth of the Tucker Carlson - Putin interview there was a comparison of news audience sizes. The interesting thing I saw, and only mentioned once, was the huge difference between audience and 25-54 audience. There are four or more useless* old farts watching the legacy news for every 'prized demographic' viewer. If only one in five of your viewers is of an age where they actually buy stuff, you might be getting one fourth to one fifth as much money.
ReplyDeleteI have reached the magical age, where 99% of all commercials simply no longer register with me.
ReplyDeleteYouTube ads are just annoying and ignored. Skipped through, when I can, endured when I can't.
I do sometimes make a note of particularly bothersome ads, so that I'll never do business with that company or product.
I believe that the increasing advertising spending is chasing fewer and fewer buyers.My Gen Z son and his wife seem indifferent to most ads. When they want something, they do research online, but seem to ignore the ads.
(I've asked them about this)
I think some of the online spending by advertisers is simply desperation, driven by a sense that "something " has to work.
I fully believe that we are living through the death of advertising. It won't go away completely, but wi change in many significant ways.