Her vehicle had a vanity plate. Most people with vanity plates are more than happy to help you decode them when they are not completely obvious.
She seemed a bit evasive. The license plate was her husband's choice. The vanity plate was the URL of his website. I got the vibe that her husband is a man of strong opinions and passionately believes in what he does. Spouses know that it is impossible to read people from casual conversations.
I figured I was either really going to like this guy or dislike him.
The Society for Accurate Information and Distribution
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Yeah, I think his website has potential.
He has a sister site "Public Response"