I took the liberty of scrolling ahead to avoid about six minutes of background information.
Gillette Razor's brand implosion. Masculinity re-imagined by somebody who hates men.
Watch the soy-boy simping starting at the 6:31 mark. The man mirrors the alpha-woman's body-language a fraction of a second after she emotes. Her emoting is a hunched shrug.
An open shrug communicates "Cynical resignation" or the "Whatever!" message. A hunched shrug transmits "I am not responsible, don't hit me" even as it transmits in a sotto voice "I am responsible".
Seemingly motivated by the desire for approval or "likes" in social media.
Field trips
We will be caring for Quicksilver for a longer time than usual. Her body-clock is attuned to being here for ten hours and she gets cranky when it runs longer than that.
Consequently, I will be taking her on a field trip. We will visit a local playground and then hit a traditional diner and eat breakfast.
I remember that ad. That's when I started boycotting Gillette in particular and P&G specifically. I had been a 35 year customer. It was ALWAYS Gillette products for me. A couple of three razors a week, a half dozen cans of shaving cream annually, several of their after shave... Their marketing dept and senior leadership will be remembered in the business world forever!
ReplyDeleteI am currently targeting several corporations with my personal boycotts. And it'll be a lifelong boycott. Screen that communist horseshit! Bankrupt the enemy! When they're eating out of a dumpster and sleeping under a bridge, they'll understand regret and consequences in a fashion that they can learn in no other way.
Let's cut to the chase.
DeleteThe WOKE and SJW movement is about establishing dominance and forcing others into submission. The dominant group can preen while the others must grovel.
The Industrial Revolution established norms of cooperation and modes of interaction whereby the workers ceded some autonomy for vastly improved standards of living.
The "Queen Bee" mode does not scale and when it is forcibly injected into a high-level functioning system it crashes the system.
I never thought of it like that. Dominance vs cooperation...
DeleteQueen bee mode... That makes me think of how bees and ants function.
Thank you for the reminder Joe, I needed to have my resolve refreshed.
ReplyDeleteKeep a special eye when at the playground. Injuries happen when an excited kid is let loose around all of the equipment. I remember pushing my kids on the swing, those were good times. Have fun !
ReplyDeleteWe didn't even make it to the playground.
DeleteQuicksilver's signal that she is tired is that she sends mixed-signals. "Yes I want to go" and then not helping get herself ready or even being willing to walk out to the vehicle. Mixed-signals are not a universal sign. You have to learn to read your grandchild's unique messaging.
We made it to a restaurant and then we walked through a hardware store, and that was exactly the amount of "field trip" for both of us.
After that advert I also started looking very carefully at the labels on shaving and body care products. I don’t care if they mark their products down below the competition. I will never buy them again.
ReplyDeleteI had completely forgotten about this as I have been living off the leftovers of TB The Elder for blade replacements for years now.
ReplyDeleteOddly enough, large companies never seem to learn from this and continue to invest large sums of money in markets that do not exist.
You are a blessing to that child (and your daughter!) and she is a blessing to you! So inspiring! Thanks for sharing.
ReplyDeleteBoth Mrs ERJ and I feel blessed.
DeleteI stopped buying Gillette when I saw their ads manipulating society.
ReplyDeleteWell I think we have to face the gorilla in the room fellas. The great social equality experiment is over and has been for some time. It FAILED.
ReplyDeleteMan hating women have destroyed their families, their children, their work places and if ya look around the country is starting to burn in places driven by them and their soys.
Not saying we have to punish all women... but the witches, spinsters and obvious lunatics need to be removed from any positions of power and authority.
I don't get it: women have never had it so good as the North American woman has it right now... and yet, they are angrier, less stable and more unhappy than at any time in history...
They're "angrier, less stable and more unhappy than at any time in history" because they KNOW their TRUE vocation is children and family, and can't wrap their heads around that reality, or realize that it's too late for them to have kids.
DeleteAll this being said, I believe that a couple of generations of men have indeed been beaten into submission by "womens' lib." I look around my workplace and see the most queered out bunch of young men ever assembled. I don't think a day goes by when I don't utter "Where the HELL has the TESTOSTERONE gone???" Meanwhile, little girls are being taught by TV and movies that they can bitch-slap ten or twelve Special Forces guys all at once in a fight. We're at the precipice. When the fighting DOES start, the girls are going to realize that getting roundhoused HURTS, and that even a passably fit man can KILL them. They'll look for a male leg to hide behind and find it's not buff enough to throw shade on an ant, is clothed in skinny jeans, and utterly USELESS! ...Fade to black and roll the credits...
ReplyDeleteYep, being an 'old fart', I dropped them like a hot potato. No Gillette products will darken my doorstep again, ever... And Busch, Target, Disney, and a few others have learned that 'lesson' since... But if they want to take the loss, so be it!
ReplyDeleteLong ago, long before this, I briefly worked for P&G in the UK in R&D. At that time it was obvious that they were an advertising outfit that just happened to sell household goods as a sideline, and scientific realities didn't rate very highly with management. One of my colleagues as told, quite emphatically, during a presentation, to "stop confusing the issue with facts". I took the hint and moved out to a real chemical company (and unfortunately into the realm of FDA oversight, and that is a whole different ballgame).
ReplyDelete